...Still, Mr. Kotil said, growth would allow the airline to begin enjoying economies of scale. “All those extra routes cost you money because they are not making profit from day one,” he said. “You put new routes in order to reinforce the network and make it attractive for the customer and make them choose you.”
In this respect, Mr. Kotil acknowledged, passengers will no longer blindly buy tickets on their national airline.
Turkish fliers do not have to choose Turkish Airlines, he noted. “They can move to other airlines. There is no captive market at all. If you don’t have the product, forget about it.”
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